FOXTEL - Smooth Music Channel Campaign
FOXTEL - Smooth Music Channel Branding
Where There's Smoke has produced the On-Air Branding, TV Ads and Id's for FOXTEL's newest music offering, SMOOTH.
SMOOTH is a television extension of Australia’s fastest growing radio brand, dmg Radio’s smoothfm, and is the ultimate music destination, and your easy place to relax.
After a long development process exploring many avenues of design and style, WTS conceptualised exploring the incredible emotional and cerebral responses people have to music through abstract visuals and kinetic elements, teamed with naturalistic scenes of our heroes introspective escape. Utilising high speed digital cinema with macro lenses, we filmed explosions of metallic dust, liquid metal dancing on speakers, and sparking filaments of vintage flashbulbs. Visual representations of our heroes internal reactions set to the powerful and sultry tones of Alicia Keys.
Production Company - Where There's Smoke
Director - Glenn Stewart
Producer - Louise Smith
Executive Producer - Mark Blondel
DOP - Zoe White
Cam Assist - Riki Byrne
Gaffer - Craig Sykes
Best Boy - Brett Cooper
Art Dept. - Joanna Pullen
Art Dept. - Assist - Lotte Barnes
Hair/Make Up - Anni Hall
Casting - Natalie (Citizen Jane)
Talent Man - Ban Trotter
Talent Mother - Justine Langdon
Talent Cafe Woman - Amber Gokken